It's inspiring stuff? Not. But what can you learn from it?
If you were a client, how much would YOU pay for this approach?
And it's certainly NOT communicating proper financial planning!
Remember, a product focused service worked in the past - in a world of commission, in a world of smoke and mirrors, when clients didn't know, or understand how much they were paying. But not any more. In return for their fees clients will demand real benefits and a great 'client experience'. As RDR starts to bite, more clients are starting to learn they can simply turn off an Adviser's fees if they're not happy with the service. This will become more common.
For this reason, I urge every Adviser - now more than ever - if you want to KEEP clients, if you want to KEEP getting well paid - more importantly, if you want to feel great about the work you do then take the focus of products and investments - and 'reviewing' them every year - and instead focus your service on telling your clients the REAL truth about money. They'll love you for it. Don't worry about the products and investments - you'll get tons of that business, and you can keep that stuff as simple, painless and risk free as possible. Just focus your service on your clients and on helping them get what THEY want.
Better still, when you dedicate your service to 'Telling Clients The Truth About Money' it will provide you with the integrity, enthusiasm, confidence and belief to pitch your service (and your bigger fees) in such a way that makes the above video, well.... LAUGHABLE!